Universal Principles of Design |  | Authors: William Lidwell, Kritina Holden, Jill Butler
Publisher: Rockport Publishers
Category: Book
List Price: $40.00
Buy New: $22.00
as of 9/9/2010 07:34 CDT details
New (29) Used (33) from $19.86
Rating:  68 reviews
Sales Rank: 16,737
Media: Hardcover
Pages: 216
Number Of Items: 1
Shipping Weight (lbs): 2.3
Dimensions (in): 10.1 x 8.7 x 0.9
ISBN: 1592530079
Dewey Decimal Number: 745.403
UPC: 080665300790
EAN: 9781592530076
Publication Date: October 1, 2003
Availability: Usually ships in 24 hours
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| Features:
| • | ISBN13: 9781592530076 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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| Editorial Reviews:
Product Description
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
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| Customer Reviews:
Showing reviews 1-5 of 68
 Terrific Book for Anybody in Any Discipline August 17, 2010
Danny Grizzle (Longview, TX USA)
On impulse, I purchased a copy of the new 2010 edition of this book from a local bookseller.
This is a terrific book, a concise compendium of 125 "universal principles of design" that is classified in the Art/Design catagory, but might just as well be read by anyone interested in cognition, behavior, psychology, marketing, sales, general business -- I cannot think of anyone who would not benefit immensely.
This book presents distilled nuggets of wisdom with a lucid explanation, references to scholarly studies serving as basis, and great illustrations. Each of the 125 principles discussed is treated, typically, in a single spread with text on the left and illustrations on the right. One thing I appreciate about this presentation is how easily accessible the information is for my own information overloaded brain.
Universal Principles of Design is the essence of understanding and thinking about human-to-human interface in and with the modern world.
This book is both theory and practice, a bound volume of reliable experience. Just past age 50 myself, I've often heard the expression, "If I'd known then what I know now..." This is a book I'd like to go through item by item with my children, because it is essential to transfer experience. Building on these sound principles of design, and learning to reason and balance solutions, will prove invaluable to anyone seeking to develop effective thinking and good judgement.
I have not been so thrilled with any book purchase in years! Highly recommended!
Just spotted on back cover: [...]
Truly a one-stop source for considered design June 28, 2010
JMarsh
As someone who is relatively seasoned in the design industry, and a person who considers the usability and "experiential" elements of online design daily, I was very pleased with this book. I also think it would make an excellent book from which to teach design in general, since the principles literally apply to all design, always. This book does not teach much of the standard aesthetic principles, but instead uses those ideas to describe the principles behind actually applying design to real life. It is easy to read, easy to understand, and easy to digest.
 Kindle version versus latest Hardcover version June 17, 2010
T. Wallner (Seattle)
The Kindle version is from 2003 and has 100 principles. The latest 2010 version is in hardcover and has 125 principles. I wanted the Kindle version so that I could search, highlight and create notes electronically. I was disappointed to discover the Kindle version was not also the latest version. I now own both :|
A useful resource... February 1, 2010
A. Blandon (Nicaragua)
This is a great reference book to have regardless of the branch of design you're in... Personally I'm an architect and I have found it to be very useful!
Great book with a couple of flaws November 11, 2009
Eric Chamberlain
This is a really good read for aspiring designers who want to consider different approaches to the creative process, whether you are designing print or reinventing the bottle opener. It gives 100 principles, with examples, and doesn't claim to be exhaustive. For the most part, the insight is useful, but I feel compelled to point out two glaring errors and how ironic it is that such would exist in what is an otherwise very useful book.
1. The section about how to warn future civilizations of radioactive waste is utterly incorrect. The very solutions they offer in the book would draw people towards dangerous areas, not repel them, because of natural human curiosity. If I was hiking around and I saw the visuals suggested I would naturally want to go get a closer look. So, that was clearly overcooked design, when the simplicity of using depictions of skulls and related pictograms would do the trick, regardless of race, culture, background or language.
2. Part of the book regards how to not deter customers from entering an establishment, such as a store or a restaurant. One example they give is to avoid having salespeople waiting for you at the door. In another part of the book, they use the Apple stores as an example of a successfully inviting design, which is ironic given that the first thing you see upon approaching an Apple store is salespeople waiting for you at the door.
I'm not sure how these errors made it into the book but it is otherwise very good and I recommend it.
Showing reviews 1-5 of 68
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